IMAGE OF TOOLS IN LANGUAGE AND CULTURE (BASED ON THE MATERIAL OF RUSSIAN AND ENGLISH LANGUAGES)

Statement of the problem. The article is devoted to the analysis of people's linguistic representation of mental images of the simplest tools to show that these technical primitives can be considered as components of people's knowledge of the surrounding reality and of themselves stored in the social memory of native speakers. Results. The paper examined the people's knowledge about the tools, presented in various written sources. The relationship between the relevance of the instrument in society and its vocabulary description is shown. The anthropocentricity of figurative reconsideration of tools is revealed. The functioning of this vocabulary in Russian and English is compared. Conclusion. Knowledge of tools includes information about their structure and the principle of working with them. This knowledge is so close and understandable to people that they are described in detail in various written sources. The way how the tools are objectified in lexicographic sources reflects how people perceive them. When tools are no longer used, the detail of their description in dictionaries decreases. The imaginative reconsideration of technical primitives is supported by the idea that a person creates them similar to himself. The opposite is also true. Subsequently, a man himself serves as a model for the tool description. The similarity of tools mental representations of English speakers is proved.