Fisherman Attitude on Fisherman Insurance in Bandar Lampung City

A fisherman insurance program is one of the government’s policies to protect fisherman in their work. This study aims to explain the attitude of fisherman to fisherman insurance programs. The sampling technique used is non-probability sampling using the method of judgment sampling approach, which is based on certain criteria that have been determined in advance by the researcher. The result of this research shows that the attitude of fisherman to Fisherman Insurance is between neutral and maximum attitude values. The level of attribute importance that is considered very important for fisherman is that premium subsidies are inversely proportional to the level of performance that is not good at this attribute. It needs an extension to increase the awareness of fisherman self-protection by related parties and review of the policies of fisherman insurance programs.