REGIONAL GEOTURISTIC POTENTIAL TERNAVA RIVER VALLEYS IN THE LOWER COURSE

The publication highlights the regional features of the geotourism potential of the Ternava river valley (further on the river) and the conditions for the implementation of geotours, as basic components of the structure of the complex route “Terra Podolica”, the territory of Podilsk Transnistria, in particular within the study region. The advantages of the geographical location of the region in the system of regional tourist transfers have been established, which generally creates a demand for the development and implementation of geotourist routes here. The advantages of developing universal routes with spatial and content variations of tours, which are justified from an economic and eco-educational point of view, have been proven. The basic conditions and components of the geotourist potential of the Ternava River valley for the development of geotours within the selected locations with a description of their technical aspects are disclosed. The conditions for the effective implementation of geotours in the system of the regional recreation complex are determined. limiting factors and problematic aspects of their implementation. In particular, the role and features of relief forms in the visual-aesthetic perception of the landscape from the standpoint of developing interpretive geotours are revealed, and their technical parameters are described in detail from the standpoint of laying the route line. The factors of adaptation of promising geotourism products based on routes within the Ternava River valley to the needs of different groups of consumers are indicated. Meteorological and seasonal conditions for the sale of the specified geotourism products were analyzed. The Kytaygorod Outcrop and the conditions for carrying out activities within its boundaries have been determined as the main geotourism object. Prospective routes and variations of their spatial combination are characterized. An assessment of the complex combination of proposed routes (or their elements) within the Kamianets-Podilskyi – Bakota trunk route was carried out. The possibilities of component content specialization (in particular, litholo-paleontological and hydrological) routes have been demonstrated. An analysis of the effectiveness of promising geotourism development formats based on regional natural conditions was carried out. The results of the practical approbation of geotourism products are indicated. Key words: geotourism; resources; Ternava River; Podolia.