{"title":"Bertelsmann","authors":"C. Herzog, C. Heise","doi":"10.1163/9789004337862_lgbo_com_020591","DOIUrl":null,"url":null,"abstract":"The Bertelsmann SE & Co. KGaA, headquartered in Gütersloh, Germany, is the largest media company in Europe and, according to the Institute of Media and Communications Policy’s 2017 ranking the 16th largest worldwide. It was family-led until 1981 and is still controlled by the Mohn family. As a conglomerate it comprises about 1,200 individual companies or equity interests. This entry further describes the company and discusses its history and business strategies.","PeriodicalId":348605,"journal":{"name":"Industry Specific Strategy & Policy eJournal","volume":"71 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Industry Specific Strategy & Policy eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1163/9789004337862_lgbo_com_020591","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 5
摘要
总部位于德国g特斯洛的贝塔斯曼集团(Bertelsmann SE & Co. KGaA)是欧洲最大的媒体公司,根据媒体与传播政策研究所2017年的排名,该公司在全球排名第16位。直到1981年,该公司一直由家族主导,目前仍由莫恩家族控制。作为一个企业集团,它由大约1200家独立公司或股权组成。这个条目进一步描述了公司,并讨论了它的历史和业务策略。
The Bertelsmann SE & Co. KGaA, headquartered in Gütersloh, Germany, is the largest media company in Europe and, according to the Institute of Media and Communications Policy’s 2017 ranking the 16th largest worldwide. It was family-led until 1981 and is still controlled by the Mohn family. As a conglomerate it comprises about 1,200 individual companies or equity interests. This entry further describes the company and discusses its history and business strategies.