橘子中小企业网络回购意向研究:电子满意度与电子服务质量的关系?

Adina Widodo, M. Nadeak, Dewiana Novitasari, Tias Pramono, Gusli Chidir
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引用次数: 0

摘要

本研究的目的是分析电子满意度对网上中小企业用户电子回购意愿的影响,确定电子服务质量对网上中小企业电子回购意愿的正向影响,确定电子服务质量对网上中小企业电子满意度的正向影响。的网上中小企业。本研究以中小企业网络消费者为研究对象,对566名受访者进行了定量研究,数据收集方法采用谷歌形式的问卷调查,采用非概率抽样。数据分析采用SmartPLS 3.0版软件。根据分析结果可知,电子满意度对网上中小企业的电子回购意愿有正向显著影响,电子服务质量对网上中小企业的电子回购意愿有正向显著影响,电子服务质量对网上中小企业的电子满意度有正向显著影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Exploring E-Repurchase Intention of Online SMEs in Tangerang: How The Role E-Satisfaction and E-service Quality?
The purpose of this study was to analyze the effect of E-satisfaction on E-repurchase intention of Online SMEs users, to determine the positive effect of E-service quality on E-repurchase intention of online SMEs and to determine the positive effect of E-service quality on e-satisfaction. of Online SMEs. This research is focused on SMEs Online consumers in Tangerang, this type of research is quantitative with a sample of 566  respondents with the data collection method using a questionnaire via google form, using a non-probability sample. Data analysis using SmartPLS version 3.0 software. And based on the results of the analysis it was concluded that E-satisfaction had a positive and significant effect on E-repurchase intention, E-service quality had a positive and significant effect on E-repurchase intention of online SMEs and E-service quality had a positive and significant effect on e-satisfaction of Online SMEs.
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