农业生产企业管理中的整合互动管理

A. Piven
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引用次数: 0

摘要

农工企业一体化问题属于战略规划范畴。本文提出了作者对“战略”这一类别的看法,这是一种组织意图的表达,旨在通过分配有限的资源(在组织单位、职能、区域、产品、技术之间)来实现预先选择的目标。战略决策和其他类型的决策之间的主要区别在于其组成部分描述的高度概括。在内外部因素的背景下,对农业产业化企业经营结构中的目的形成问题进行了研究。突出了农业食品行业目标设定的规律之一,即微观、中观和宏观层面的紧密联系。因此,农业综合体发展目标的实现取决于选择最有效的整合形式和组织多样化的业务结构。对整合机制的传统理解是通过兼并和收购将基本能力结合起来。阐述了地域分支产业综合体形成过程中整合结构参数战略管理的必要性,以获得积极的协同效应。针对农业综合体的地域性产业生产形成,提出了集群的整合形式。在这种情况下,以集群形式组织起来的领土-部门生产农业-粮食联合体被认为是由一组不同的经济实体组成的社会经济系统,这些经济实体通过交换服务、人员、技术思想和信息相互作用,产生协同效应和竞争优势。簇状结构的特征是:元素均匀性;向心力-es的存在;边界、构型和内部结构的模糊性和可移动性;社区资源;内部基础设施的可用性。现代条件下农业食品复合战略管理最重要的领域是市场营销与外部环境相互作用的战略形成。在这方面,我们提出了一个记分卡,使我们能够评估公司与供应商的营销互动的有效性,它主要确定了成本效益指标和社会绩效指标的块。关键词:涉农产业,涉农企业,整合互动,整合协会,集群,管理
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Management of integration interaction in management of agricultural production enterprises
The issues of agro-industrial enterprises integration are within the sphere of strategic planning. The author's vision of the category «strategy» is presented, which is an expression of the organization intentions aimed at achieving pre-selected goals through the allocation of limited resources (between organizational units, functions, regions, products, technologies). The main difference between strategic and other types of decisions is distinguished, which is a high level of generalization of its components’ description. The purpose formation question in the enterprise management structure of agroindustrial pro-duction in the context of factors of internal and external nature is investigated. One of the regularities of goal setting in the agro-food industry is highlighted, namely the close connection of the micro-, meso and macro levels. Thus, the realization of the goals of agro-complex development is determined by the choice of the most effective forms of integration and organiza-tion of diversified business structures. A departure from the classical understanding of the integration mechanism as a pro-cess of combining basic competencies through mergers and acquisitions has been made. The imperative of strategic manage-ment of the integration structural parameters in the formation of territorial-branch industrial complexes is formulated - obtaining a positive synergistic effect. For the territorial-industrial production formation for agro-complexes such form of integration as a cluster is proposed. In this case, the territorial-sectoral production agro-food complex, organized in the form of a cluster, is considered as a socio-economic system formed by a group of diversified economic entities that interact with each other through the exchange of services, people, technical ideas and information and resulting in synergistic effects com-petitive advantages. The features of cluster structures are distinguished: uniformity of elements; presence of centripetal forc-es; fuzziness and mobility of borders, configuration and internal structure; community resources; availability of internal infrastructure. The most important area of agro-food complex strategic management in modern conditions is recognized by the strategy formation of a marketing interaction with the external environment. In this regard, we propose a scorecard that allows us to evaluate the effectiveness of a firm's marketing interaction with a supplier, which primarily identifies a block of cost-effectiveness indicators and a block of social performance indicators. Keywords: agro-industry, agrarian enterprises, integration interaction, integrated associations, clusters, manage-ment.
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