MÜZİKTE BEDENİN KULLANIMI: POP ŞARKICILARIN KLİPLERİ ÜZERİNDEN BİR GÖRSEL OKUMA

Gender today accompanies the postmodern age by taking on different identities, roles and lifestyles. In addition to being the main reason that keeps the rating and show business alive, especially considering sexual identity, it is an element that is considered in the editing process. One of the areas where this is reflected is music. Looking at the clips of the last period, the element that draws more attention than the song is the eroticism presented by the singer. Pop music singers, from their album covers to their clips, use their bodies as an element of their work and the dance they accompany, in the transformational process influenced by and influenced by popular culture. Although different identity patterns seem to be diverse, production is based on same logic. Therefore, the clips attain a populist structure consisting of music that presents the female and male bodies as sexually identified and constantly emphasizes the concept of gender. In this context, the study aims to analyze body use with the semiotic method through samples of pop music clips. In the process of commodifying the body with music, as a result of the analysis divided into male and female body categories in the clips, it was established that the view of men and women differs by gender roles.