COMMUNICATIVE STRATEGIES OF PRESIDENTIAL DISCOURSE (BASED ON SPEECHES BY V. ZELENSKY)

The research is performed in the linguopragmatic aspect, which involves the actualization of the communicative interaction of the speaker and the recipient in different types of discourse. The object of analysis was the presidential discourse as a manifestation of political discourse. The public speeches and addresses of the President of Ukraine Volodymyr Zelensky delivered in 2019-2021 are considered. The concept of communicative strategy as the main parameter of communicative interaction is defined and the approaches of linguists to this concept are generalized. The texts of presidential speeches are analyzed and the main communication strategies are singled out. A typology of strategies is proposed, which includes self-presentation, consolidation, agony, argumentation, discrediting, manipulativeness, authority, declarativeness, motivation and ritual. Each of the strategies is described based on illustrative material and characteristic features of the speaker's communicative behavior.