Assessing E-Trust and its Effects on Online Purchase Intention for Travel Agencies Website in Egypt

Trust between online electronic transaction parties is a key to the success of a business relation. Consumer trust has attracted increasing attentions from hospitality and tourism researchers however, up till now, there has been little systematically review of this topic. As such, the current study aims to fill this void by examining the relation between e-trust and consumer online purchase intention in travel agencies websites in Egypt. Furthermore, develop a new model to assessing the tourist’s electronic trust towards the travel agencies websites in Egypt. This study used a questionnaire as a quantitative method which targeted the tourists who arranged their tours to Egypt from the travel agents websites. Statistical Package Social Science (SPSS, V.25) are used for data input and analysis in using descriptive statistics. The results of testing model by Structural Equation Modeling (SEM) showed that it is a good fit. The result showed that the e-trust has a positive impact on e-purchase intention of tourists, and there is a significant relationship between the websites factors (visual design, Navigation design, information design, security, privacy, and reliability) and tourist’s E-trust in travel agencies website in Egypt. This study presented some recommendations for both travel agents and ministry of tourism to increase the trust degree of tourists for their websites which lead to online purchase intentions.