FORMATION OF A CONCEPT MODEL OF SUSTAINABLE DEVELOPMENT OF A VIABLE MOTOR TRANSPORT ENTERPRISE

In the conditions of the modern economic crisis, caused first by the coronavirus pandemic, and then by the military actions in Ukraine, the problem of ensuring the viability of enterprises is actualized, emphasizing the need to use new approaches to the management system of enterprises, based on the paradigm of sustainable development. Thus, there is a need to manage viable road transport enterprises in the conditions of transformation of the business environment based on the paradigm of sustainable development. This actualizes the issue of developing a model of the concept of sustainable development of a viable enterprise. Theoretical studies of existing approaches to models of the concept of sustainable development of enterprises were carried out and their main components or areas were highlighted. It was determined that in the scientific literature, too little attention is paid to the issue of forming a model of the concept of sustainable development of a viable enterprise. The lack of systematicity and completeness of the considered structure of the concept of sustainable development of the enterprise hinders the development of a conceptual model of sustainable development of a viable enterprise. The goal of the work is to improve the model of sustainable development of a viable enterprise, which allows to achieve a long-term balance between the main areas of sustainable development of the enterprise. In order to substantiate the model, it is proposed to use the postulates of holistic and systemic approaches, as well as the concept of sustainable development. The article proves that the viability of the enterprise is interconnected with the components of the paradigm of sustainable development. A four-component model of the concept of sustainable development of a viable motor vehicle enterprise is proposed, which presents the hierarchical arrangement of the economic, socio-political, environmental and management spheres of the enterprise, as well as the directions of application of corporate management tools, with the help of which it affects a certain sphere with which it interacts. The formed model is proposed to be called ESPEG, because it involves taking into account four components: environmental (E), socio-political (SP), economic (E), as well as governance (G - governance). The structural elements of the model are also characterized. The formed conceptual model of sustainable development of a viable enterprise allows structuring the main components of the concept in order to ensure effective management of a viable enterprise based on the balance of the main components. Together, this will contribute to the development of innovative approaches and methods of managing a viable enterprise, ensuring work efficiency and formation of strategic advantages in competitive markets. The implementation of the model of sustainable development will increase the efficiency of managing the viability of the enterprise. This, in turn, will lead to the formation of the long-term viability of the enterprise on the basis of sustainable development.