Exploring Women Entrepreneurship Prospects, Challenges, and Barriers in Pakistan

This study aims to explore challenges, prospects, and barriers for young graduate Pakistani women entrepreneurs. The article is qualitative, and the scholars used the case study research method. Researchers conducted semi-structured interviews with young graduate female entrepreneurs and analyzed using Gioia methodology. This study explored that the women entrepreneurs used E-business platforms (e.g., social media marketing) as a tool for promoting their innovative business ideas. Current research documents challenges, barriers, opportunities, and support available to Pakistani women entrepreneurs in light of the experiences of the young graduate female entrepreneurs. Further, this article is vital in terms of exclusive methodology, scarcely studies population, contextual value, theoretical advancement by exploring new themes and practical implications. The present paper portrays implications for policymakers to eradicate barriers, address the challenges, and provide opportunities to females by delivering entrepreneurial training and funding opportunities.