Finia Ribeiro, Elizabeth Barreto Araujo, Calisto Cunha Godinho
{"title":"奥斯特里亚餐厅和汉堡王顾客对食品质量满意、信任与在线购买快餐意向的中介作用","authors":"Finia Ribeiro, Elizabeth Barreto Araujo, Calisto Cunha Godinho","doi":"10.51703/bm.v5i0.125","DOIUrl":null,"url":null,"abstract":"The purpose of this study is to examine the mediation effect of customers’ satisfaction and trust on food quality and purchasing intention. It refers to food products online, fast food in Osteria restaurants, and Burger King. The participants of this study are in total of 310 samples and used questionnaire to collect the data. Also, this study used mediation analysis using Smart PLS 3.0 version tools. The result of this research revealed positive and significant relationships between food quality and customers’ satisfaction. On the other hand, there is significantly mediation effect of customer’s satisfaction and trust, on food quality and purchasing intentions online for fast food in Osteria restaurant and Burger King. Therefore, the restaurants referred are recommended to maintain food quality, guaranteeing customers’ satisfaction and trust to increase customer’s online purchasing intentions.","PeriodicalId":388650,"journal":{"name":"Timor Leste Journal of Business and Management","volume":"11 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Mediation Effect of Customers’ Satisfaction and Trust among Food Quality and Intentions Product Purchasing Fast Food via Online in Osteria Restaurant and Burger King\",\"authors\":\"Finia Ribeiro, Elizabeth Barreto Araujo, Calisto Cunha Godinho\",\"doi\":\"10.51703/bm.v5i0.125\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this study is to examine the mediation effect of customers’ satisfaction and trust on food quality and purchasing intention. It refers to food products online, fast food in Osteria restaurants, and Burger King. The participants of this study are in total of 310 samples and used questionnaire to collect the data. Also, this study used mediation analysis using Smart PLS 3.0 version tools. The result of this research revealed positive and significant relationships between food quality and customers’ satisfaction. On the other hand, there is significantly mediation effect of customer’s satisfaction and trust, on food quality and purchasing intentions online for fast food in Osteria restaurant and Burger King. Therefore, the restaurants referred are recommended to maintain food quality, guaranteeing customers’ satisfaction and trust to increase customer’s online purchasing intentions.\",\"PeriodicalId\":388650,\"journal\":{\"name\":\"Timor Leste Journal of Business and Management\",\"volume\":\"11 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-05-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Timor Leste Journal of Business and Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.51703/bm.v5i0.125\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Timor Leste Journal of Business and Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.51703/bm.v5i0.125","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Mediation Effect of Customers’ Satisfaction and Trust among Food Quality and Intentions Product Purchasing Fast Food via Online in Osteria Restaurant and Burger King
The purpose of this study is to examine the mediation effect of customers’ satisfaction and trust on food quality and purchasing intention. It refers to food products online, fast food in Osteria restaurants, and Burger King. The participants of this study are in total of 310 samples and used questionnaire to collect the data. Also, this study used mediation analysis using Smart PLS 3.0 version tools. The result of this research revealed positive and significant relationships between food quality and customers’ satisfaction. On the other hand, there is significantly mediation effect of customer’s satisfaction and trust, on food quality and purchasing intentions online for fast food in Osteria restaurant and Burger King. Therefore, the restaurants referred are recommended to maintain food quality, guaranteeing customers’ satisfaction and trust to increase customer’s online purchasing intentions.
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