The role of labor interests in shaping innovation-driven behavior

The article discusses the problem of conformity of social-oriented innovations, as new social practices aimed at meeting the social needs of a growing group of people - the elderly and the elderly, the so-called "third age" principles of ecological consideration. The readiness of different categories of the "third-age" population to actively participation in the innovative development processes and strengthening of civil society is considered. The generalization of theoretical studies on this issue has revealed criteria for the effectiveness of socially significant results and innovation of socially oriented practices, taking into account the characteristics of the mental health of the "third-age" population.