Research on the impact of peer effect on employee creativity under the background of involution

Under the background of involution, the impact of peer effect on employee creativity provides ideas and directions for improvement of enterprise innovation. Based on this, this study explores the influence of peer effect on employee creativity and the moderating effect of competitive atmosphere within the organization in the context of involution. Research shows that under the background of involution, the excessive competitive atmosphere regulates the relationship between peer effect and employee creativity, and has a negative regulatory effect on psychological safety; organizations should pay attention to the positive impact of peer effect, and guarantee Employees' sense of psychological safety can further enhance the impact of employees' creativity; employees should correctly deal with the sense of security and pressure brought about by the peer effect to ensure self-efficacy.