{"title":"竞争市场中教育机构的外部品牌研究","authors":"Oxana V. Kruteeva","doi":"10.33764/2618-8031-2021-1-220-225","DOIUrl":null,"url":null,"abstract":"The article examines the functioning of educational institutions in the highly competitive educational market, provides an assessment of the HR brand using the adapted BAV brand health assessment methodology.","PeriodicalId":160446,"journal":{"name":"Actual Problems of Education","volume":"112 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"STUDY OF THE EXTERNAL BRAND OF EDUCATIONAL INSTITUTIONS IN A COMPETITIVE MARKET\",\"authors\":\"Oxana V. Kruteeva\",\"doi\":\"10.33764/2618-8031-2021-1-220-225\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The article examines the functioning of educational institutions in the highly competitive educational market, provides an assessment of the HR brand using the adapted BAV brand health assessment methodology.\",\"PeriodicalId\":160446,\"journal\":{\"name\":\"Actual Problems of Education\",\"volume\":\"112 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-02-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Actual Problems of Education\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.33764/2618-8031-2021-1-220-225\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Actual Problems of Education","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33764/2618-8031-2021-1-220-225","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
STUDY OF THE EXTERNAL BRAND OF EDUCATIONAL INSTITUTIONS IN A COMPETITIVE MARKET
The article examines the functioning of educational institutions in the highly competitive educational market, provides an assessment of the HR brand using the adapted BAV brand health assessment methodology.