Competitive Advantage, Organizational Innovation and Profitability: Evidence from Nigeria

This paper considers the relationship between competitive advantage, innovation strategy and profitability level of firms. Previous studies asserts that competitive advantage can be achieved by creating value( innovation), for the end customers, which is greater than that offered by competitors.The data used in this study work was primary. The data were generated by conducting a survey design with a well-structured questionnaire distributed among respondents within the scope of this study. The data was analyzed using descriptive statistics, correlation coefficient, and regression analysis.It was deduced that competitive advantage and innovation strategy are both statistically significant to achieving high and persistent profitability level. Both variables are therefore needed by firms in other tom attain their goal and meet up with the need of their shareholder.