2019冠状病毒病大流行期间营销研究对旅游业的影响

S. Panchenko, Svitlana Litovka-Demenina
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引用次数: 0

摘要

本文的目的是,考虑到旅游领域营销研究的重要性,在2019冠状病毒病大流行的背景下,为旅游企业提出适当的营销策略。方法论——运用分析、综合、比较、概括、预测等方法,以及系统的、以活动为基础的、历史的方法。科学的新颖性在于解决旅游领域问题的建议,特别是在covid -19条件下对旅游公司进行营销研究的建议。研究结果发现,旅游组织需要在新冠疫情背景下进行市场监测,并根据市场的重新格式化和时代的新挑战进行持续一致的营销研究。关键词:市场调研,大流行,新冠肺炎,旅游产品,旅游
本文章由计算机程序翻译,如有差异,请以英文原文为准。
THE IMPLICATIONS OF MARKETING RESEARCH FOR TOURISM DURING THE COVID-19 PANDEMIC
The purpose of the article is, taking into account the importance of marketing research in the field of tourism, to propose an adequate marketing strategy for a tourism enterprise in the context of the Covid-19 pandemic. Methodology – the application of methods of analysis, synthesis, comparison, generalization, forecasting, as well as the use of systemic, activity-based, histori- cal approaches. The scientific novelty is in the proposals for solving problems in the field of tourism, in particular, in conducting marketing research at travel companies in the conditions of Covid-19. Conclusions. As a result of the study, it was found that tourism organizations require market monitoring in the context of Covid-19, constant and consistent marketing research in connection with the reformatting of the market with new challenges of the time. Keywords: marketing research, pandemic, Covid-19, tourism product, tourism
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