Impact of farmer organization forms on agricultural product quality from the perspective of technology adoption

This paper innovatively incorporates organizational form, technology adoption, and product quality into a unified analysis framework for discussion. It analyzes the different impacts of different organizational forms on farmers' technology adoption and product quality. Through a survey of chicken farmers in Wenchang City, Hainan Province, the proposed hypothesis is tested by Ologit model and OLS model. The results show that: different organizational forms exert different impacts on farmers' technology adoption, and the degree of technology adoption directly determines product quality. That is, technology adoption plays a certain mediating role between organizational form and product quality. Enlightenment: Since mass-produced products are easier to trace, companies face higher foul cost and exit cost, thus naturally transmitting product quality pressure downward. Supervisors only need supervise the company to reduce the supervision cost. For those agricultural products allowing socialized production, organizations such as companies should be encouraged to integrate with them, so that the power of companies can be used to facilitate farmers’ technology adoption behavior and enable better agricultural product quality.