Factors influencing information privacy concern in cloud computing environment

Cloud computing technology is one of the newest technologies widely used by consumers globally due to its advantages. One of the common advantages is that users can get access to applications and their own files and data on demand. However, there are privacy concerns and issues which discourage users from being active in cloud computing. This paper attempts to investigate the factors that influence information privacy concern in cloud computing environment by using a quantitative research approach. A total of 340 cases were gathered from a sampled population of students. Based on SPSS analysis, the study found that perceived privacy risk is influencing information privacy concern in cloud computing environment. Meanwhile, perceived privacy control and perceived effectiveness of privacy policy have no significant impact on information privacy concern in cloud computing environment.