Analysis on Hangzhou commercial spirit: Characteristic of Hangzhou time-honored brand and contemporary hangzhou entrepreneurs

Hangzhou has a reputation which was rarely known; that is, one of the most vibrant city in private economy. Behind this reputation, there is a group of wise businessmen. As a part of Zhejiang Merchants, Hangzhou Entrepreneurs have their own characteristics and culture. The commercial culture of Hangzhou has a long story. Hangzhou Entrepreneurs, from Hu Xue-yan with spirit of “No-deceiving” to Ma Yun with the spirit of “Dream, Passion and Responsibility”, always remain excellent traditions and cultural deposits. This article investigated and analyzed the development status and characteristics of Hangzhou Time-honored Brand, compared with contemporary Hangzhou Entrepreneurs to excavate the core connotations and cultural heritage of Time-honored Brand, and explore the core spirit of contemporary Hangzhou Commercial Spirit. Furthermore, the article analyzed the connotations and superiorities of Hangzhou Commercial Spirit under the influence of urban culture, and explained its essence.