面向品牌建设的特色农产品供应链管理——以新疆为例

2011 International Conference on Information Management, Innovation Management and Industrial Engineering Pub Date : 2011-11-26 DOI:10.1109/ICIII.2011.43

Cheng Yan

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引用次数: 0

摘要

特色农产品的供应链管理与特色农产品的品牌建设息息相关。本文以新疆为例，首先探讨了两者之间的关系，然后阐述了农产品供应链存在的问题及其对品牌建设的影响，最后提出了完善供应链管理，促进特色农产品品牌建设的对策。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Supply Chain Management for Characteristic Agricultural Products Aimed at Brand Building - A Case Study in Xinjiang

Supply chain management for the characteristic agricultural products is closely tied up with its brand building. Taken XinJiang as an example, this paper first discusses the relationship between them, then describes the existing problems of the supply chain for agro-products and its effect on brand building, and finally puts forward the countermeasures to improve the supply chain management and promote the brand building of characteristic agricultural products.

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2011 International Conference on Information Management, Innovation Management and Industrial Engineering

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