Activate Climate of Change to Motivate Users Toward Using Innovative Public E-Services

The purpose of this article is to assess the factors that motivate users toward using innovative public e-services that provided by e-government, to enhance services and reduce costs. The effect of users' demographic characteristics on motivation factors were examined as well. A questionnaire survey was conducted on a sample of 676 users of public e-services, and the research hypotheses were tested using variance analysis. The results showed that the benefits, cost, risk, and opportunity have a positive significant relationship toward motivate users to use innovative public e-services. The demographic characteristics education, age, and job type have no statistically significant differences on using innovative public e-services, except gender have statistically significant differences on risk and opportunity. This article extends previous research that was investigated impact of e-recruitment as one of the online services. Innovative public e-services are important to any organization in doing services online with shortest time and less cost.