{"title":"时尚生活方式、促销及自我形象对冲动购买行为及顾客满意的影响","authors":"D. Mayasari, I. G. Arimbawa","doi":"10.29138/prd.v1i1.58","DOIUrl":null,"url":null,"abstract":"This study is to analyze the influence of fashion lifestyle, sales promotion, and self image to impulse buying behaviour and customer satisfaction. Type of research is quantitative. The population of this study were 100 students who used the Shopee mobile application at Narotama Surabaya University. The analysis technique used is Partial Least Square. Data obtained from questionnaires and tasted with SmartPLS 3.0 application. The result of this study indicate that fashion lifestyle, sales promotion, and self image have a positive and significant influence on impulse buying behaviour and customer satisfaction. Impulse buying behaviour has a positive and significant effect on customer satisfaction.","PeriodicalId":386863,"journal":{"name":"Journal of World Conference (JWC)","volume":"29 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"The Influence of Fashion Lifestyle, Sales Promotion, and Self Image to Impulse Buying Behaviour and Customer Satisfaction\",\"authors\":\"D. Mayasari, I. G. Arimbawa\",\"doi\":\"10.29138/prd.v1i1.58\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study is to analyze the influence of fashion lifestyle, sales promotion, and self image to impulse buying behaviour and customer satisfaction. Type of research is quantitative. The population of this study were 100 students who used the Shopee mobile application at Narotama Surabaya University. The analysis technique used is Partial Least Square. Data obtained from questionnaires and tasted with SmartPLS 3.0 application. The result of this study indicate that fashion lifestyle, sales promotion, and self image have a positive and significant influence on impulse buying behaviour and customer satisfaction. Impulse buying behaviour has a positive and significant effect on customer satisfaction.\",\"PeriodicalId\":386863,\"journal\":{\"name\":\"Journal of World Conference (JWC)\",\"volume\":\"29 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-02-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of World Conference (JWC)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.29138/prd.v1i1.58\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of World Conference (JWC)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.29138/prd.v1i1.58","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Influence of Fashion Lifestyle, Sales Promotion, and Self Image to Impulse Buying Behaviour and Customer Satisfaction
This study is to analyze the influence of fashion lifestyle, sales promotion, and self image to impulse buying behaviour and customer satisfaction. Type of research is quantitative. The population of this study were 100 students who used the Shopee mobile application at Narotama Surabaya University. The analysis technique used is Partial Least Square. Data obtained from questionnaires and tasted with SmartPLS 3.0 application. The result of this study indicate that fashion lifestyle, sales promotion, and self image have a positive and significant influence on impulse buying behaviour and customer satisfaction. Impulse buying behaviour has a positive and significant effect on customer satisfaction.
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