Me Against the World Tupac Shakur and Post-Cold War Alienation

This chapter narrows the analytical scope to examine a transnational icon's audience in one nation. More precisely, it explores the convergence of mass media and social discontent in the early post-Cold War era by focusing on the popularity of American hip-hop artist Tupac Shakur in Sierra Leone. Shakur's worldview was more nihilistic than that of either Guevara or Marley, and his iconic resonance has not reached the level of these figures. Nonetheless, Shakur offered poignant critiques of contemporary inequalities and so came to embody post-Cold War disillusionment and social alienation, particularly for young male audiences. To demonstrate this point, this chapter looks closely at rebel combatants' attraction to Shakur during the Sierra Leone civil war, one of the most harrowing conflicts of the late twentieth century. Militant factions embraced Shakur as an inspirational figure representing those attributes combatants wished for: empowerment and the ability to overcome great odds. They used Shakur T-shirts as uniforms and incorporated his lyrics into their everyday rhetoric. As a result, Tupac references in Sierra Leone offer a window on how young people sought broader relevance for their experiences and searched for meaning through the iconography of global popular culture.