捆绑销售与预售的等价性

Alexei Alexandrov, Özlem Bedre-Defolie
{"title":"捆绑销售与预售的等价性","authors":"Alexei Alexandrov, Özlem Bedre-Defolie","doi":"10.2139/ssrn.1880083","DOIUrl":null,"url":null,"abstract":"We identify the conditions under which a problem of optimal advance selling strategy can be mathematically transformed into a problem of optimal bundle pricing. These conditions are as follows: i consumers and sellers have common priors on the probability of each state being realized in the future, ii consumers are risk-neutral, iii sellers can commit to spot prices, and iv consumers and sellers discount the future at the same rate. The result allows both researchers and practitioners to extend and/or apply the findings from the vast literature on bundling to advance selling problems, and vice versa. We highlight several insights that are particularly relevant, such as the importance of the dependence of consumer valuations across states on the profitability of advance selling in the base case of two states as well as in the cases of more than two states or with possible competition in some of the states.","PeriodicalId":222025,"journal":{"name":"Simon Business School Working Papers","volume":"54 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2011-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Equivalence of Bundling and Advance Sales\",\"authors\":\"Alexei Alexandrov, Özlem Bedre-Defolie\",\"doi\":\"10.2139/ssrn.1880083\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"We identify the conditions under which a problem of optimal advance selling strategy can be mathematically transformed into a problem of optimal bundle pricing. These conditions are as follows: i consumers and sellers have common priors on the probability of each state being realized in the future, ii consumers are risk-neutral, iii sellers can commit to spot prices, and iv consumers and sellers discount the future at the same rate. The result allows both researchers and practitioners to extend and/or apply the findings from the vast literature on bundling to advance selling problems, and vice versa. We highlight several insights that are particularly relevant, such as the importance of the dependence of consumer valuations across states on the profitability of advance selling in the base case of two states as well as in the cases of more than two states or with possible competition in some of the states.\",\"PeriodicalId\":222025,\"journal\":{\"name\":\"Simon Business School Working Papers\",\"volume\":\"54 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2011-07-05\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Simon Business School Working Papers\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.1880083\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Simon Business School Working Papers","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.1880083","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

我们确定了最优预售策略问题可以在数学上转化为最优捆绑定价问题的条件。这些条件是:i消费者和卖家对每种状态在未来实现的概率有共同的先验,ii消费者是风险中性的,iii卖家可以承诺现货价格,iv消费者和卖家以相同的比率贴现未来。这个结果允许研究者和实践者扩展和/或应用大量关于捆绑销售的文献中的发现来推进销售问题,反之亦然。我们强调了一些特别相关的见解,例如,在两个州的基本情况下,以及在两个以上州的情况下,或在某些州可能存在竞争的情况下,各州消费者估值对预售盈利能力的依赖的重要性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Equivalence of Bundling and Advance Sales
We identify the conditions under which a problem of optimal advance selling strategy can be mathematically transformed into a problem of optimal bundle pricing. These conditions are as follows: i consumers and sellers have common priors on the probability of each state being realized in the future, ii consumers are risk-neutral, iii sellers can commit to spot prices, and iv consumers and sellers discount the future at the same rate. The result allows both researchers and practitioners to extend and/or apply the findings from the vast literature on bundling to advance selling problems, and vice versa. We highlight several insights that are particularly relevant, such as the importance of the dependence of consumer valuations across states on the profitability of advance selling in the base case of two states as well as in the cases of more than two states or with possible competition in some of the states.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信