服务营销和服务质量包对塔斯克马来亚市诊所的国家健康客户满意度的影响

JURNAL KEPERAWATAN MUHAMMADIYAH BENGKULU Pub Date : 2019-06-21 DOI:10.36085/JKMU.V7I1.311

Titin Suhartini, Saryomo Saryomo

{"title":"服务营销和服务质量包对塔斯克马来亚市诊所的国家健康客户满意度的影响","authors":"Titin Suhartini, Saryomo Saryomo","doi":"10.36085/JKMU.V7I1.311","DOIUrl":null,"url":null,"abstract":"The purpose of this study was to determine the effect of marketing mix and service quality on JKN customer satisfaction at the Tasikmalaya City Clinic, this study uses descriptive and verification methods, data analysis uses descriptive analysis and multiple regression. The results revealed 1) marketing mix influenced JKN customer satisfaction with a value of 0.589, 2) service quality affected JKN customer satisfaction with a value of 0.669, and 3) marketing mix and service quality jointly influenced JKN customer satisfaction with a value of 0.684. Conclusion, there is an effect both directly and jointly the marketing mix and service quality on customer satisfaction National Health Insurance in the Tasikmalaya City clinic. Keywords: Marketing Mix, Service Quality and Customer Satisfaction","PeriodicalId":161587,"journal":{"name":"JURNAL KEPERAWATAN MUHAMMADIYAH BENGKULU","volume":"16 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"PENGARUH BAURAN PEMASARAN JASA DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN JAMINAN KESEHATAN NASIONAL DI KLINIK KOTA TASIKMALAYA\",\"authors\":\"Titin Suhartini, Saryomo Saryomo\",\"doi\":\"10.36085/JKMU.V7I1.311\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this study was to determine the effect of marketing mix and service quality on JKN customer satisfaction at the Tasikmalaya City Clinic, this study uses descriptive and verification methods, data analysis uses descriptive analysis and multiple regression. The results revealed 1) marketing mix influenced JKN customer satisfaction with a value of 0.589, 2) service quality affected JKN customer satisfaction with a value of 0.669, and 3) marketing mix and service quality jointly influenced JKN customer satisfaction with a value of 0.684. Conclusion, there is an effect both directly and jointly the marketing mix and service quality on customer satisfaction National Health Insurance in the Tasikmalaya City clinic. Keywords: Marketing Mix, Service Quality and Customer Satisfaction\",\"PeriodicalId\":161587,\"journal\":{\"name\":\"JURNAL KEPERAWATAN MUHAMMADIYAH BENGKULU\",\"volume\":\"16 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-06-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"JURNAL KEPERAWATAN MUHAMMADIYAH BENGKULU\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.36085/JKMU.V7I1.311\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"JURNAL KEPERAWATAN MUHAMMADIYAH BENGKULU","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36085/JKMU.V7I1.311","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

摘要

本研究的目的是确定营销组合和服务质量对Tasikmalaya市诊所JKN顾客满意度的影响，本研究采用描述性和验证性方法，数据分析采用描述性分析和多元回归。结果表明:1)营销组合对JKN顾客满意度的影响值为0.589,2)服务质量对JKN顾客满意度的影响值为0.669,3)营销组合与服务质量共同对JKN顾客满意度的影响值为0.684。结论:营销组合和服务质量对国民健康保险在塔斯克马拉亚市诊所的顾客满意度有直接或共同的影响。关键词:营销组合，服务质量，顾客满意度

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

PENGARUH BAURAN PEMASARAN JASA DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN JAMINAN KESEHATAN NASIONAL DI KLINIK KOTA TASIKMALAYA

The purpose of this study was to determine the effect of marketing mix and service quality on JKN customer satisfaction at the Tasikmalaya City Clinic, this study uses descriptive and verification methods, data analysis uses descriptive analysis and multiple regression. The results revealed 1) marketing mix influenced JKN customer satisfaction with a value of 0.589, 2) service quality affected JKN customer satisfaction with a value of 0.669, and 3) marketing mix and service quality jointly influenced JKN customer satisfaction with a value of 0.684. Conclusion, there is an effect both directly and jointly the marketing mix and service quality on customer satisfaction National Health Insurance in the Tasikmalaya City clinic. Keywords: Marketing Mix, Service Quality and Customer Satisfaction

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

JURNAL KEPERAWATAN MUHAMMADIYAH BENGKULU

自引率

0.00%

发文量