视频会议应用中用户满意度和持续意向的意义

A. Safira, P. W. Handayani, A. Pinem
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引用次数: 0

摘要

人与人之间面对面接触的减少是由于为减少COVID-19的传播而提倡的社交距离措施。这导致了从直接会议到虚拟会议的转变,导致使用视频会议应用程序进行通信的增加。本研究的目的是探讨可能影响满意度和继续使用视频会议应用程序的决定的因素。受访者包括556名在过去三个月内使用过视频会议应用程序的人。分析使用偏最小二乘结构方程建模与SmartPLS 3。本研究结果显示,确认度、感知易用性、感知有用性、服务品质、情感表达方式、系统品质对满意度有显著正向影响。感知有用性和满意度对会议应用程序的持续意图有积极而显著的影响。本研究可以为印尼的视频会议应用提供商提供指导,以提供提高用户满意度和继续使用这些应用程序的意图的服务和系统。最后,本研究扩充了通讯技术领域关于视讯会议应用的文献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Meaning of User Satisfaction and Continuance Intentions with Video Conference Applications
A decrease in face-to-face encounters between people has been caused by social distancing measures, which are promoted to reduce the spread of COVID-19. This has led to a switch from direct meetings to virtual meetings, leading to an increase in the use of video conferencing applications to communicate. The goal of this study is to explore the factors that could influence satisfaction and the decision to continue using video conferencing applications. The respondents consisted of 556 people who had used video conferencing applications in the previous three months. The analysis was performed using the partial least square structural equation modelling with SmartPLS 3. The findings of this study show that confirmation, perceived ease of use, perceived usefulness, service quality, method of expressing affection, and system quality have a positive and significant effect on satisfaction. Perceived usefulness and satisfaction then have a positive and significant effect on continuance intentions with conferencing applications. This study could provide guidance to video conferencing application providers in Indonesia to provide services and systems that increase user satisfaction and intention to continue using these applications. Finally, this study enhances the literature in the field of communication technology on video conferencing applications.
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