Вікторія Ігнатюк
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引用次数: 0

摘要

本文考察了服务业企业的工作现状。给出了对社交媒体用户的预测。因此,据Statista预测,与2017年相比,2023年消费者的增长将达到22%。也就是说,社交网络是大多数人生活中不可或缺的一部分,许多公司成功地利用它与消费者互动。本文定义了社交网络的主要类型,并提供了它们的特点和区别。除了类型和特征之外,还提供了社交网络的分类,并提出了每个群体的主要使用方向。提出了“社会网络营销”的概念装置。确定使用SMM的优点和缺点是反馈快,可调。在向“大众”推出产品后,你可以在几秒钟内得到有关产品的反馈。这种与客户的快速联系使您能够立即回复有关产品的评论。目前,社交网络的受众被认为是最庞大和最分散的,这允许你快速找到你的“观众”,并与特定的目标受众合作。对于互联网用户和各种公司来说,社交网络都是一个独特的平台,它们有独特的机会找到自己的受众。消费者每天都在社交网络上寻找自己感兴趣的信息,并就各种商品和服务交换意见,以及他们的愿望。所有这些行为无疑会影响基本实体的声誉,这就是为什么公司在这种环境中,监测反馈并与消费者互动是很重要的。也就是说,SMM是促进业务和吸引忠实目标受众的有效营销工具。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
СИСТЕМА SMM - МЕНЕДЖМЕНТУ В УПРАВЛІННІ ПІДПРИЄМСТВ
The article examines the current state of work of enterprises in the service sector. Forecasts for social media users are presented. Thus, according to Statista, it is predicted that in 2023 the increase of consumers will be 22% compared to 2017. That is, social networks are an indispensable part of most people's lives and many companies successfully use it to interact with their consumers. The article defines the main types of social networks and provides their characteristics and differences. In addition to the types and characteristics, a classification of social networks is provided and the main directions of use of each of the groups are presented. The conceptual apparatus "Marketing in Social Networks" is presented. Identified advantages and disadvantages of using SMM are fast feedback, adjustable. After launching a product to the "masses", you can get feedback about it within seconds. Such quick contact with the client allows you to immediately respond to comments about the product. At the moment, the audience of social networks is considered the most voluminous and segmented, which allows you to quickly find your "viewer" and work with a specific target audience. Social networks are a unique platform for both Internet users and various companies that get a unique opportunity to find their audience. Every day, consumers look for information of interest to them in social networks and exchange opinions about various goods and services, as well as their wishes. All these actions undoubtedly affect the reputation of the basic entities, which is why it is important for companies to be in this environment, monitor feedback and interact with consumers. That is, SMM is an effective marketing tool for promoting business and attracting a loyal target audience.
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