Rural Revitalization: How to Develop Rural Tourism

In 2016, the No. 1 central document put forward the directive of "perfecting rural financial services", "guiding Internet finance, and developing standardized rural finance in rural areas", giving full attention to the modern rural financial system. Rural tourism investment has grown rapidly. In 2017, the actual investment of rural tourism in China reached 550 billion yuan, with more than 2.5 billion person times received annually. However, rural tourism investment must pay attention to the field and mode of rural tourism investment. We should change the investment content from single product construction to characteristic rural B & B, resort hotel, historical and cultural village, leisure farm and so on to broaden the field of rural tourism investment; we should strengthen financial support, guide financial capital investment, increase credit support, implement preferential tax policies, expand tourism financing channels, and diversify and innovate rural tourism investment mode.