西班牙家族企业的信息透明度及其在网络声誉管理中的作用

Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business Pub Date : 1900-01-01 DOI:10.4018/978-1-5225-8012-6.CH013

Marcelo Vallejo, Fernando Martínez Vallvey, A. J. L. Rivero

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引用次数: 0

摘要

企业声誉是当今在市场上成功竞争的主要资产之一，这需要对其进行适当的管理。决定公司声誉水平的主要因素之一是透明度，因为它对获取必要信息的影响，以最大限度地提高利益相关者决策的有效性。为了了解卡斯蒂利亚和León家族企业提供信息透明度的现状，进行了一项研究，分析了该地区35家家族企业对11月24日颁布的2017年第18号皇家法令规定的要求的遵守程度。该法规定了雇员超过500人的公司在法律上有义务提供的社会和环境信息。

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Transparency of Information in Spanish Family Businesses and Its Role in Online Reputation Management

Corporate reputation is one of the main assets to compete successfully in the markets today, which requires its proper management. One of the main factors that determine the level of reputation of a company is transparency, due to its effects on the acquisition of the necessary information in order to maximize the effectiveness of stakeholders´ decisions. In order to know the current situation of information transparency provided by the family businesses of Castile and León, a study has been carried out, analyzing the degree of compliance with the requirements established by Royal Decree Law of 18/2017 of 24 November in 35 family businesses in the region. This law establishes the social and environmental information that companies with over 500 employees are legally obliged to provide.

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Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business

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