DETERMINANTS OF INNOVATION AND INVESTMENT PROVISION OF THE DEVELOPMENT OF RURAL AREAS

The article is devoted determinants of innovation and investment provision of rural areas. Since the innovation and investment provision of rural areas is not the same in different areas, it is worth presenting the development of rural areas as relative in space and time with indicators that take into account the current stage of socio-economic development of a specific area. In the process of research, we identified the conditions and features of the influence on the development of rural areas, which include the way of life of the rural population, the level of socioeconomic development of the rural area, and the innovation and investment potential. The application of the system approach made it possible to classify the determinants of innovation and investment provision of rural areas. The main factors include (demographic, social, economic) and auxiliary (political-legal, natural-resource), as well as the levels of their influence (macro-, meso- and micro-). According to the results of the data analysis of 2019-2021, the regions of Ukraine were clustered according to the level of development of rural areas and innovation and investment of innovative investment support. Ivano-Frankivsk and Kherson regions are characterized by the least high level of innovative investment support (moderate). The subject of further research may be the development of a Strategy or Program for innovative investment provision of rural areas based on the application of the SMART approach.provision of rural areas. Volyn, Rivne, Poltava, and Chernihiv regions are characterized by the highest level