战略管理体系中营销与物流管理对农业企业竞争力的影响

I. Hanzhurenko
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引用次数: 0

摘要

介绍。使用系统的方法来分配农产品涉及到考虑到营销和物流系统要素的组合。农产品流通的系统化管理是农业企业成功的关键。这有助于调动实体的现有资源。科学研究的目的是发展营销管理的理论方面和农业企业竞争战略管理体系的逻辑。结果。这决定了再生产过程取决于分配系统的形成和运作。证明了生产分配制度的形成和运行依赖于外部因素和内部因素的影响。确定了影响生产分配系统形成和运行的因素。探讨了各种因素对扩展型和简单型繁殖的影响。确定了因素影响的强度取决于影响期的持续时间。提出了按因素作用的表现强度、系统标志、影响和形成的平庸性进行因素分类的方法。指出了国家因素在产品分销系统的形成和运作中的作用。提出了企业产品市场划分制度形成的组织机制和经济机制的基本原理和本质特征。给出了生产分配系统形成的影响手段。从系统方法的角度对企业产品划分进行了考虑。分配制度形成的组织机制和经济机制形式化的必要性是由经济基础和组织措施的综合所决定的。建议考虑经济和组织影响手段在企业层面的参与,作为宏观环境对某一系列影响手段的应用的反应。影响是农业企业按照一定的条件使用广泛的生产和销售工具进行的活动。关键词:物流,物流活动,物流系统,市场营销,农产品营销,农业企业,销售渠道
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Management of marketing and logistics in the strategic management system of agrarian enterprise competitiveness
Introduction. The use of a systematic approach to the distribution of agricultural products involves taking into account combinations of elements of the marketing and logistic system. Systematic management of product distribution is the key to the success of an agricultural enterprise. This helps to mobilize the available resources of the entity. The purpose of the scientific research is to develop theoretical aspects of management of marketing and logic in the strategic management system of the agro-business competition. Results. It is determined that the reproduction process depends on the formation and functioning of the distribution system. The dependence of the formation and functioning of the production distribution system from the influence of external and internal factors is substantiated. The influence factors on the formation and functioning of the production distribution system are determined. The effect of factors on extended and simple types of reproduction is characterized. It is established that the intensity of factors influence depends from the duration of the influence period. The factors classification by the appearance intensity of the factors action, by the systematic signs, by the mediocrity of influence and formation is proposed. The role of state factors in the formation and functioning of the products distribution system is noted. Principles are presented and the essence is characterized of the organizational and economic mechanism of the system formation of the enterprise product market division. The influence means of formation of the production distribution system are given. The enterprise product division from the standpoint of the systematic approach is considered. Conclusions. The necessity of formalization of the organizational and economic mechanism of the distribution system formation is conditioned by the synthesis of the economic base and the organizational measures. It is suggested to consider the involvement of economic and organizational means of influence at the enterprise level as a reaction to the application of a certain list of influence means by macro environments. The impact is carried out with the use of a wide range of production and sales tools in accordance with certain conditions of the agricultural enterprise activity. Keywords: logistics, logistic activity, logistics system, marketing, marketing of agricultural products, agricultural enterprise, sales channel.
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