The Effect of Youtube Advertisement on Consumer Purchase Intention of Online Transportation Brands in Bandung (Case Study on Grab and Gojek Companies)

Purchase intention is defined as the level where consumers have a positive attitude towards a brand and have a commitment and tend to continue to buy products with certain brands in the future. The method used in this research is to use quantitative methods. Based on the results of research and discussion on this research are Youtube advertisements on customers of Gojek and Grab transportation in Bandung city is in the good category. Youtube advertisements and purchase intention has a low level of correlation and a coefficient of determination but it is estimated that per unit increase in youtube advertisements variable, it will increase in the purchase intention variable based on regression model.