监控作为个人品牌数字化推广的起点

2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS) Pub Date : 2020-04-01 DOI:10.1109/ComSDS49898.2020.9101320

Elena V. Shvets, O. Aksenova, M. Rotanova, M. Fedorova

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引用次数: 2

摘要

这篇文章的作者讨论了数字社会中的自我品牌现象。本研究的目的是确定监控在数字世界中推广个人品牌过程中的作用。在结构与功能分析和理论概括的基础上，确定了数字通信的关键通道、数字组合监控的阶段和系统，并对其有效性进行了分析。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Monitoring as a Starting Point for Digital Promotion of a Personal Brand

The authors of the article address the phenomenon of self-branding in digital society. The purpose of the study is to determine the role of monitoring in the process of promoting a personal brand in the digital world. Based on the structural and functional analysis and theoretical generalization, the key channels of digital communication, stages and systems for monitoring of the digital portfolio are identified and their effectiveness is analyzed.

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来源期刊

2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)

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