COMMUNICATION PLATFORMS: A MODER VISION

The aim.Тhere is a theoretical justification for the phenomenon of «Communication Platform».Theapplied social and communication technologies there is a layering of terminological apparatus: classification and identification of terms and theoretical and methodological basis. One of such phenomena is the development of communication platforms, which are separated into an independent definition and depart from Internet platforms and social networks. It is important to study the development of platforming as a process of forming platforms of different types and cluster formation.Research methods.The method of theoretical analysis is used to study the existing points of view and clearly derive the definition of «communication platform».A method of comparison to derive the author's vision of the existence and functioning of the characteristics of the definition of «Communication Platform»and distinguish it from other types of platforms.The method of sociological survey contributed to the practical vision of the communication platform as an independent unit that is able to raise socially important issues and help solve difficult issues.The resultsof the study showed the difference between the terms «Social Networks»and "Communication Platform". There is a classification of platforms, the difference between them. The own vision of the terminological unit is given. This approach demonstrated the need for further scientific study of the phenomenon, the need to unify the approach to the description of platforming as a process in applied social and communication technologies.Social networks as a communication unit are considered in detail, the features that distinguish platforms and social networks are described.The conclusionsemphasize the further need to study communication platforms as applied scientific units. The definition of the phenomenon taking into account the author's vision is offered. Emphasis is placed on the features inherent in communication platforms.