Enhancing Tourism Experiences Via Mobile Augmented Reality by Superimposing Virtual Information on Artefacts

These interactive, attentive, and adaptable technologies that give visitors relevant services and information at any time and from any location in the actual world were something that can only be regarded as a view of the future, some place unattainable but present. The introduction of new technology has resulted in a paradigm change in display. It is the result of the convergence of modern smart mobile devices, contextual awareness, and augmented reality, which may enhance visitors' experiences and give them the sense of having accomplished something more. The introduction of new technology has resulted in a paradigm change in display. It is the result of the convergence of modern smart mobile devices, contextual awareness, and augmented reality, which may enhance visitors' experiences and give them the sense of having accomplished something more. The study on Enhancing Tourism Experiences via Mobile Augmented Reality by Superimposing Virtual Information on Artefacts (MARVIA) aims to enhance the user's experience aside from giving the user additional value when visiting the museum. A tracker or a marker that will be the trigger is the artefacts on the museum itself. The application will use the superimposition-based technique in augmented reality. It will superimpose several parts of the artefacts and overlay them with augmented objects, creating an augmented reality environment. This study focuses on augmented reality as it can be used without additional hardware that might incur more cost. It only needs a piece of software technology and a device that can be used alongside the software. Whilst virtual reality requires additional items and hardware such as goggles, and not only that, with the usage of different hardware, it will limit the movement of the tourists and thus will decrease the value of the tourist that comes to the museum.