基于k均值聚类的石油公司营销力量评价

2008 International Conference on Information Management, Innovation Management and Industrial Engineering Pub Date : 2008-12-19 DOI:10.1109/ICIII.2008.263

Yang Donghong, Yang Dongyang, Liao Hui

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引用次数: 3

摘要

为了在动力学假设的基础上对石油公司营销力水平进行评价，本文采用k均值聚类对营销流的效果进行了分类和分析，发现石油公司营销力可分为三类，分类标准是营销流的本质。BP、埃克森美孚、壳牌属于第一类，评价等级为“比较好”;道达尔和中石油属于第二类，评价等级为ldquo;雪佛龙(Chevron)、德士古(Texaco)、埃尼集团(ENI)和中石化(Sinopec)属于第三类，评价等级为ldquo。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Evaluation on Oil Company Marketing Force Based on K-Means Cluster

In order to make evaluation on oil company marketing force level based on dynamical hypothesis, this paper uses k-means cluster to classify and analyze the effect of marketing flow and finds oil company marketing force can be divided into three categories and the standard of classification is essential the marketing flow. BP, Exxon-Mobil and Shell belong to the first category, giving evaluation rank of ldquobetterrdquo; TOTAL and CNPC belong to the second category, giving evaluation rank of ldquogeneralrdquo; Chevron, Texaco, ENI and Sinopec belong to the third category, giving evaluation rank of ldquoworserdquo.

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来源期刊

2008 International Conference on Information Management, Innovation Management and Industrial Engineering

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