Analysis of Officials’ Livestreaming Sales of Agricultural Products

In recent years, with the rapid development of the Internet economy, online livestream E-commerce became quite popular. To get rid of poverty, the government report points out that it is important to carry out “Internet+Poverty Reduction” Mode. Many officials become livestreaming celebrities to represent their countryside and help the farmers to sell local goods, especially the agricultural goods. With the local officials’ pitching into the work, many goods sell better than before. To push forward the effect of livestream E-commerce, to realize the value of local officials’ livestream E-commerce and to help the strategy of getting rid of poverty, this thesis analyzes this phenomenon, points out the related problems and gives some suggestions.