Product to service eco-innovation: the TRIZ model of creativity explored

Following a number of years in incremental improvements in eco-design, it is now frequently hypothesized that step changes in environmental impact are required via the generation of new products or a transition to services. TRIZ models, based on the theory of inventive problem solving by Altshuller, are assessed for their ability to systematize this approach. The generation of innovative environmentally friendly solutions via TRIZ models, derived from the study of patents and observed trends in the evolution of technical systems, is examined in the paper. The principles, applicability and adaptation of TRIZ to an eco-centered service solution are also explored. Four product service combinations has been outlined as a basis to establish the operational characteristics of infrastructural based services. These concepts are further illustrated via service centered scenarios including those from telecommunications, car sharing and launderette facilities.