Parametric Strategic Management & Business Agility

The idea that Parametric Strategic Management represents business agility of organizations is developed. Moreover, it is considered that Agile methods comply with the Emergent Strategy concept isomorphically, and follow that concept in a consistent manner. In that context, use of Strategic Planning in organization development is reduced significantly. Inasmuch as it remains, it takes on new, more flexible forms. The concept of Managed Self-organization, which Parametric Strategic Management essentially is, holds a special place in these trends. In a case study of a Russian teal supermarket chain «VkusVill» we will analyze, how such management can be practically applied. That particular case, as well as the exploration of necessary conditions and limits to the implementation of Managed self-organization indicate, that Parametric Management is relevant for the business practice. Overall, the author succeeds to: (1) trace the precursor of Agile methods within Emergent Strategies concept before even defining his own Parametric Strategic Management concept; (2) discuss Hybrid Management which combines Agile methods and Planning approaches, all the while considering benefits of both, as well as the requirements of business practice; (3) detect the signs of Parametric Strategic Management in the initial case of «VkusVill» company, where Agile Management methods underlie it's business growth. The following article is going to be of interest to all who conduct research in the modern Strategic Management field, as well as to business representatives in search of a conceptual verification of Agile Methods application in their business practice.