应用管理和营销创新技术,确保数字贸易在全球市场的发展

I. Shevchenko, Iraklii Imnadze
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引用次数: 1

摘要

数字贸易的发展促使人们寻找新的手段来确保这一点。抗议,对数字贸易体系中某些障碍的识别在一定程度上减缓了它的发展。障碍是IT领域专业化程度不够、设备陈旧、缺乏专业人才等,要消除存在的问题,就必须吸引投资。考虑一下吸引外国和国内投资的经验是适当的。考虑到研究课题,可以确保众筹的经验可以作为这种参与的替代方案。这项工作揭示了利用创新技术,即众筹来确保全球市场上数字贸易的发展。本研究的目的是揭示众筹过程的特点,以促进全球市场数字贸易的发展。通过揭示众筹模式及其特点,研究了对众筹的本质认识。这项工作的重点是理解已识别模型的特征。通过揭示众筹模式实施的交易平台,试图证明在发展数字贸易的过程中引入众筹模式的必要性。众筹平台包括房地产、高科技、科技、产品投资、社会公益、创意创举、中小企业证券以及没有严格投资对象定位的平台。研究发现,它们通过执行商业、非商业和社会项目,促进了想法的执行。这些平台有助于将贸易活动扩大到所有国家,促进全球市场数字贸易的发展。众筹作为一种创新技术,其作用在于利用众筹模式推动数字商务在全球市场的发展,即:奖励众筹、捐赠众筹、贷款或债务众筹、股权众筹创造众筹。众筹的引入将有助于解决数字贸易体系中阻碍其在全球市场发展的障碍。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
APPLICATION OF MANAGEMENT AND MARKETING INNOVATIVE TECHNOLOGIES TO ENSURE THE DEVELOPMENT OF DIGITAL TRADE IN GLOBAL MARKETS
The development of digital trade causes the search for new levers to ensure it. Protest, the identification of certain obstacles in the system of digital trade slows it down somewhat. Obstacles are insufficient specialization in the IT field, outdated equipment, lack of specialists, etc., to eliminate existing problems, it is necessary to attract investments. It is appropriate to consider the experience of attracting foreign and domestic investments. Consideration of the research topic made it possible to make sure that the experience of crowdfunding can act as an alternative to such involvement. The work reveals the use of innovative technologies, namely crowdfunding to ensure the development of digital trade on global markets. The purpose of the study is to reveal the features of the crowdfunding process to promote the development of digital trade in global markets. The essential understanding of crowdfunding was studied by revealing its models and their characteristics. The work focuses on understanding the features of the identified models. An attempt was made to substantiate the need for the introduction of crowdfunding models in the process of developing digital trade by revealing trading platforms for its implementation. Crowdfunding platforms consist of real estate, high technology and science, investment in products, social ideas and charity, creative initiatives, securities of small and medium-sized businesses and platforms without a strict target orientation of investments. It was found that they contribute to the implementation of ideas through the implementation of commercial, non-commercial and social projects. The platforms facilitate the expansion of trading activities to all countries, which contributes to the development of digital trade in global markets. The role of crowdfunding as an innovative technology is to use crowdfunding models to promote the development of digital commerce in global markets by using them, namely: reward crowdfunding, donation crowdfunding, loan or debt crowdfunding and equity crowdfunding to create crowdfunding. The introduction of crowdfunding will allow to solve obstacles in the system of digital trade that slow down its development in global markets.
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