Research on Strategies of Personalized Service in Cross-border E-commerce

Internet plus led to substantial and rapid growth and cross-border E-commerce becomes a new driver of economic growth in China. To enhance the ability of the personalizing services is equivalent to strengthen enterprise's competitive advantage and heighten a core competence of companies. This paper argues a status of personalized service in cross-border E-commerce and analyzes problems existing in the individual service of cross-border E-commerce. From the perspective of providing personalized products, strengthening the supervision mechanism of personalized services and establishing a logistics system of personalized service, this paper puts forward strategies to improve the quality and level of the service for consumers online in order to meeting their demands of personalized services for cross-border E-commerce users who are network native generation.