{"title":"感知风险对购买决策的影响(针对使用网络购物技术的消费者)","authors":"Alex Valentino Gazali, P. Suyasa","doi":"10.2991/assehr.k.200515.066","DOIUrl":null,"url":null,"abstract":"Online shopping is a recent phenomenon is a trend for the future of shopping method. The high enthusiastic consumer through online shopping method is inseparable from the perceived risk that consumer will face. Consumers' perceived risk has been considered as a fundamental concern of the purchase decision process. This research aims to know the relationship between the perceived risk and the purchase decision on online shop consumer. The total participants in this research are 385 people. This research was using accidental sampling and snowball sampling. The results of this research show that there is a negative and significant relationship (r =-0,517 **, p = 0000 < 0.05) between perceived risk with purchase decisions on online shop consumers. This research also found that all dimensions of perceived risk have negative and significant relationships with the purchase decision. As the result of data concluded that the increase of perceived risk by consumers when shopping online would result in lowering the purchasing decision of the consumers to shop online.","PeriodicalId":382827,"journal":{"name":"Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019)","volume":"72 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"The Role of the Perceived Risk to Purchase Decision (For Consumers Who Use Online Shopping Technology)\",\"authors\":\"Alex Valentino Gazali, P. Suyasa\",\"doi\":\"10.2991/assehr.k.200515.066\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Online shopping is a recent phenomenon is a trend for the future of shopping method. The high enthusiastic consumer through online shopping method is inseparable from the perceived risk that consumer will face. Consumers' perceived risk has been considered as a fundamental concern of the purchase decision process. This research aims to know the relationship between the perceived risk and the purchase decision on online shop consumer. The total participants in this research are 385 people. This research was using accidental sampling and snowball sampling. The results of this research show that there is a negative and significant relationship (r =-0,517 **, p = 0000 < 0.05) between perceived risk with purchase decisions on online shop consumers. This research also found that all dimensions of perceived risk have negative and significant relationships with the purchase decision. As the result of data concluded that the increase of perceived risk by consumers when shopping online would result in lowering the purchasing decision of the consumers to shop online.\",\"PeriodicalId\":382827,\"journal\":{\"name\":\"Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019)\",\"volume\":\"72 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-05-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/assehr.k.200515.066\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/assehr.k.200515.066","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 3
摘要
网上购物是最近出现的一种现象,是未来购物的一种趋势。消费者通过网络购物方式的高热情与消费者将面临的感知风险是分不开的。消费者的感知风险被认为是购买决策过程中的一个基本问题。本研究旨在了解网上商店消费者的感知风险与购买决策之间的关系。这项研究的参与者总共有385人。本研究采用随机抽样和滚雪球抽样。本研究结果表明,感知风险与网购消费者的购买决策之间存在显著负相关关系(r =- 0.517 **, p = 0000 < 0.05)。本研究还发现,感知风险的各个维度与购买决策之间存在显著的负相关关系。根据数据得出的结论是,消费者在网上购物时感知风险的增加会导致消费者在网上购物时的购买决策降低。
The Role of the Perceived Risk to Purchase Decision (For Consumers Who Use Online Shopping Technology)
Online shopping is a recent phenomenon is a trend for the future of shopping method. The high enthusiastic consumer through online shopping method is inseparable from the perceived risk that consumer will face. Consumers' perceived risk has been considered as a fundamental concern of the purchase decision process. This research aims to know the relationship between the perceived risk and the purchase decision on online shop consumer. The total participants in this research are 385 people. This research was using accidental sampling and snowball sampling. The results of this research show that there is a negative and significant relationship (r =-0,517 **, p = 0000 < 0.05) between perceived risk with purchase decisions on online shop consumers. This research also found that all dimensions of perceived risk have negative and significant relationships with the purchase decision. As the result of data concluded that the increase of perceived risk by consumers when shopping online would result in lowering the purchasing decision of the consumers to shop online.