便利与自我效能因素对消费体验的影响，以情绪为中介

Proceedings of the 3rd International Conference on Vocational Higher Education (ICVHE 2018) Pub Date : 1900-01-01 DOI:10.2991/assehr.k.200331.138

D. Hidayat, Hardika Widi Satria

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引用次数: 0

摘要

．本研究旨在分析便利和自我效能对消费体验的影响，包括情绪的中介作用。本研究使用的数据是通过对300名受访者的问卷调查获得的原始数据。样本收集技术使用有目的的抽样。效度和信度用于仪器检验，结构方程模型(SEM)用于假设检验。结果表明，便利感和自我效能感对消费体验有正向影响，情绪对消费体验有正向中介作用。

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The Effect of Convenience and Self-Efficacy Factors on the Consumption Experience, Mediated by Emotion

. This research aims to analyze the effect of convenience and self-efficacy on the consumption experience, including the mediating effect of emotion. Data used in this study are primary data obtained by questionnaires of 300 respondents. The sample collection techniques use purposive sampling. Validity and reliability are used for the instrument tests and structural equation modelling (SEM) is used for hypothesis testing. The result shows that there are positive effects of convenience and self-efficacy on the consumption experience, and emotion can have a positive mediation effect.

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Proceedings of the 3rd International Conference on Vocational Higher Education (ICVHE 2018)

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