Nueva ruralidad, agricultura campesina y turismo rural en zonas turísticas lacustres del sur de Chile

The objective of this article is to analyze the dynamics of Rural Tourism from the perspective of New Rurality through the Case Study of a rural twon in the lake area of southern Chile. The analysis of the manifestations assumed by the New Rurality in the peasant town in study, allows to verify rural transformations associated with the activity of summer tourism, complemented with traditional peasant agricultural practices that are maintained over time and that provide the basis for the offer of available products and services, generating new limited jobs and new purposes for ruralareas and their distinctive activities. Likewise, there is a public institutional support that accompanies the initiatives, expanding the classic relationships focused exclusively on agricultural production, to add support in the formalization and development of family tourism activities feasible to carry out in peasant agricultura. The case study allows to conclude that the Rural Tourism activities carried out in the town for more tan four decades make visible news rural actors, new productive activities, revaluing peasantknowledge which confirm a structural transformation in full conformation.