达能饮料在中国的营销策略——以四川为例

Proceedings of the 2022 5th International Conference on E-Business, Information Management and Computer Science Pub Date : 2022-12-29 DOI:10.1145/3584748.3584803

Wang Zhao, Yu Xun

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引用次数: 0

摘要

本文旨在运用SWOT- ahp分析法和大数据统计分析法计算达能中国的SWOT优势度，分析达能饮料在中国的营销环境。最后，根据4P营销理论系统构建了中国达能饮料四川市场的营销策略，为达能在四川的营销提供战略支持。本文的分析方法可以为饮料行业其他企业营销策略的制定和实施提供借鉴。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Marketing Strategy of Danone Beverages of China-A Case Study in Sichuan

This paper aims to calculate the SWOT dominance of Danone China based on the SWOT-AHP analysis method and big data statistical analysis to analyze the marketing environment of Danone beverages in China. Finally, the marketing strategy of China's Danone beverage Sichuan market is systematically constructed according to the 4P marketing theory, which provides strategic support for the marketing of Danone in Sichuan. The analysis method of this paper can provide a reference for the formulation and implementation of marketing strategies of other enterprises in the beverage industry.

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Proceedings of the 2022 5th International Conference on E-Business, Information Management and Computer Science

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