THE CROWDSOURCING MODEL OF SOCIAL MEDIA IN SURABAYA’S MUNICIPALITY, INDONESIA

Purpose: Social media has been used by the government to disseminate information to the public. As we know that the transformation of organization have a several aspect which are related within values, behaviour knowledge, organization culture and mindset of the employee it self. This research aim to investigate the social media infomation through out the public policy. Methodology: The research question is how the government can be able to use social media to know the main point in the data that crowded. This research using mix method of gathering the data analysis within the quantitative and qualitative method. Gephy is the one of application that was using in this research for analyzing the integrated system each department by social media especially on Facebook. Main Findings: The research result is the part of facebook analysis has found that government organization has a 40%. For the partition of Community Service is 20%. For the Public & Government Service has a 20% because Bangga Surabaya just received the information comes from Sapawarga Kota Surabaya. As well as the Media/News Company namely with Kabar Surabaya pages that has 20%. Implications: The conclusion is, on the one hand, the subjective government of Surabaya has made efforts to be able to carry out the collectivity of information received through social media where this will also help the government's performance in providing services to the community. Novelty: this research describes the government practice and implementation on social media to increase their performance and make social media beneficially as the new tool to communicate with the public.