GENRE SPECIFICITY OF THE VERBAL CONTENT OF THE WEB PAGE OF THE ODESSA ART MUSEUM

The article analyzes various texts presented on the pages of the Odesa Art Museum in social networks. It is substantiated that the positioning of the cultural space in the network discourse has genre specificity and involves the representation of the main genre – the post. Posts are considered as typological manifestations (informational, ritual, presentational, emotional-expressive) of network communication. Informational posts are aimed at communicating new information to addressees and are the most widely presented (post-announcement, post-report, post-statement). Ritual posts in the network discourse are a manifestation of the ritual-etiquette communicative behavior of communicators (invitation, greeting, thanks and obituary). Presentational genres of network discourse represent a certain subject or a certain object of the audience in a positive and evaluative dimension. Emotionally expressive genres are characterized by the expression of positive or negative emotions about a certain situation. Linguistic and linguopragmatic analysis was carried out within each speech genre.