La adopción de la orientación al mercado en la PYME manufacturera de México

The success of the organizations, is certain, partly, for the demand of its goods and services in a market highly globalized and with a high level of competitiveness, that which forces to the firms to put in practical method and strategies that allow to improve the quality of its products to attract to a number bigger than clients. One of the methods more used by the companies it is the market orientation, which allows to the firms to guide their strategies in the satisfaction of the necessities and the clients’ likes. Therefore, in this paper starting from a sample of 285 manufacturing SMEs of Aguascalientes, the adoption is analyzed from the practices associated with the market orientation concept in the SMEs. The obtained results show that a strong adoption of the components exists from the market orientation (client orientation, competition orientation and interfunctional coordination).