Adaptation of usability principles in responsive web design technique for e-commerce development

A key feature of interface web development is based on a few key features; its usability and assurance that it will suit with it's purpose, easy to be user friendly, effective and efficient. Most of the usability principles are widely adopting the non-responsive design in interface web development. However, new trends in interface web development are adopting responsive web design technique. The responsive web design technique is becoming more significance due to high demand of user friendly's interface in website. Responsive web design is defined as a set of techniques applied during the layout level of a project. Therefore, it allows a website to adapt itself to any device according to the width of screen due to various size of devices screen and resolution that lead to different size of layout of the same website. Therefore, it is important to further investigate the most appropriate usability principle that can be adopted in responsive web design for interface web development. This paper is aimed to analyse the most appropriate usability principles in responsive web design as a new trend in interface web development. This paper employed the content analysis method to analyze the data. The results revealed that there are five usability principles that are most appropriate in responsive web design: consistency, familiarity, flexibility, efficient feedback and aesthetically pleasing. The identified usability principles help to provide a website with greater look, consistent and tailored according to the different devices while browsing without zooming in and all pages will be suited to the screen size.